HP Consumer

Who
HP Inc. is Hewlett-Packard’s personal systems and printing company. Their mission is to deliver innovation that empowers people to create, interact and inspire.

Challenge
The Customer Experience Marketing Manager asked us to redefine their internal mission statement through a customer-centric lens, as they had lost touch with why their customer was important to HP and how HP’s product lifecycle fit within a customer’s life (vs. where they had migrated—why HP thought HP and its products were important).

Result
A beautifully crafted narrative that articulated how HP’s core strengths (their truth) could emotively inspire HP’s internal and external messaging. It also defined the need to change their perspective in order to resonate with a customer who was looking for more from a company than just a great deal or product spec definition.